Remembering that 'CASSCF' is the standard abbreviation for complete active space self-consistent field, and that 'SCGVB' has been used as an abbrevation for spin-coupled generalized valence bond, the name 'CASVB' comes about as if you started by saying 'CASSCF' but, part way through, decided that what you had really wanted to say is 'SCGVB'.